See the agents, set the terms: new visibility and control for personal agents

New Visibility and Control for Personal Agents

Personal agents—think of voice assistants, chatbots, or AI‑driven helpers—act on behalf of users to browse, compare products, read support articles, or even complete purchases. To a site owner, these interactions appear as automated traffic, making it hard to tell whether they’re beneficial or risky. Cloudflare’s latest features give you the insight and tools you need to manage this traffic intelligently.

Identify Agent Traffic in Real Time

• Bot Analysis Chart – The Security Analytics dashboard now includes a Personal Assistants category alongside Verified Bot, Likely Human, and other classifications. Selecting this view isolates traffic generated by personal agents, letting you monitor trends over time.
• Personal Assistants Widget – A new widget lists each identified agent and the number of requests it makes. Clicking an agent filters all other dashboard widgets, showing the specific paths, status codes, and originating networks for that agent’s activity.
• Granular Request Details – With the filtered view, you can instantly see whether an agent is logging in, browsing product pages, reaching checkout, or encountering errors.

Apply Targeted Access Policies

• Policy Granularity – Instead of a blanket block, you can now create rules that allow, challenge, or block traffic based on the specific personal agent, request type, or endpoint.
• Risk‑Based Controls – Combine agent identification with existing risk scores to enforce stricter checks on high‑value actions (e.g., checkout) while allowing smoother access for low‑risk queries (e.g., product search).
• Zero‑Trust Integration – These policies work seamlessly with Cloudflare Zero Trust, ensuring that any agent‑initiated request still respects your broader security posture.

Benefits for Site Owners

• Improved Conversion Insight – Understand how many sales or leads are driven by assistants, helping you optimize content and UX for these channels.
• Reduced False Positives – By distinguishing legitimate personal agents from malicious bots, you avoid unnecessary blocks that could frustrate customers.
• Enhanced Security Posture – Detect anomalous agent behavior early—such as unexpected spikes in checkout attempts—and respond with tailored mitigations.

Getting Started

1. Navigate to Security Analytics in your Cloudflare dashboard and select the Bot Analysis chart.
2. Enable the Personal Assistants widget to view the agent breakdown.
3. Create a new Access Policy under the Firewall Rules section, choosing the agent name or category as a condition.
4. Test and iterate by monitoring the filtered traffic and adjusting thresholds as needed.

By shining a light on personal assistant traffic and giving you precise control mechanisms, Cloudflare helps you turn what once looked like opaque automated visits into actionable, business‑friendly data.

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Ready to see how personal agents interact with your site? Log in to Cloudflare, explore the new analytics, and start shaping policies that welcome the right traffic while keeping threats at bay.