Meta is putting its muscle behind Muse as the AI app takes off
Meta’s Muse app is exploding, hitting 3.4M downloads after a big push at Meta Connect and topping app‑store charts.
Why Now
Muse launched Sept. 8, 2026, and Meta promoted it heavily at its annual Meta Connect conference, announcing new features and cross‑platform ads.
What Happened
Muse surpassed 2.5 million downloads by early September and grew to over 3.4 million by the latest Sensor Tower estimate. Sensor Tower reports a 27% jump in daily active users after Meta Connect, and Muse has held the #1 spot on both the U.S. App Store and Google Play. Meta’s house ads and cross‑platform promotion accounted for only 6% of total ad impressions, indicating organic growth also played a role.
Why It Matters
The rapid adoption shows Meta’s AI agent can compete with established models like ChatGPT, potentially reshaping how users interact with AI on mobile. Strong chart performance and feature rollouts (video chat, Mac support, smart‑glasses plans) suggest Muse could become a mainstream productivity tool.
The Limitation
Download numbers vary across market‑intelligence firms and may lag real‑time adoption; the article focuses on U.S./Canada availability only.
What You Can Do
Check out Muse on iOS or Android, try its new video‑chat avatar feature, and see if it fits your workflow.
Source
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Discusses AI integration in a major product and its market impact.