Google tests buying from Walmart-owned Flipkart through Gemini and AI Mode in India
Google’s Gemini now lets Indian shoppers buy Flipkart items straight from the AI chat, testing a new checkout flow.
Why Now
Google is expanding Gemini’s commerce features, adding a direct "Buy" button for select Flipkart products in India.
What Happened
The test shows a "Buy" button on some Flipkart listings in Gemini and AI Mode, taking users to a Flipkart checkout flow. It’s limited to a few users and products like smartphones and accessories, with plans to broaden in October for the festive season. Google has a $350 million investment in Flipkart and is also developing the Universal Commerce Protocol for AI‑powered shopping.
Why It Matters
If successful, this could make AI assistants a first‑stop shopping platform, reducing friction for consumers and giving Google a stronger foothold in India’s competitive e‑commerce market. It also signals a shift toward AI‑driven transaction flows that could reshape how retailers integrate with search engines.
The Limitation
The feature is only in early testing, available to a small subset of users and products, and may not work for all retailers or regions.
What You Can Do
Try the Gemini AI Mode in India and see if you can buy a Flipkart product directly from the chat interface.
Source
Read original sourceWhy we picked this
Google’s use of Gemini AI for e-commerce shopping in India is a significant AI integration in a major product.