Spotify’s is giving you the keys to its recommendation algorithm with US launch of ‘Taste Profile’

Spotify’s new ‘Taste Profile’ lets you tweak how it recommends music, giving you control over your playlist and podcast suggestions.

Spotify’s is giving you the keys to its recommendation algorithm with US launch of ‘Taste Profile’

Why Now

Spotify rolled out the Taste Profile feature to U.S. Premium users, expanding from a New Zealand beta after its SXSW reveal.

What Happened

Taste Profile shows how Spotify’s AI interprets your taste across music, podcasts, and audiobooks. Users can adjust preferences via natural‑language commands, adding or removing genres, artists, or vibes. The feature is still in beta and only available to Premium subscribers in the U.S. and New Zealand.

Why It Matters

Giving users direct access to the recommendation engine could improve satisfaction by reducing repetitive or unwanted suggestions, and may encourage more diverse listening. It also signals Spotify’s move toward more transparent, user‑controlled AI.

The Limitation

The feature is beta‑only and may not yet fully reflect all recommendation pathways, so results can vary.

What You Can Do

Try the Taste Profile in the Spotify app to fine‑tune your recommendations.

Source

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Why we picked this

Spotify’s Taste Profile release is a significant AI product launch affecting recommendations.

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